Walmart Marketplace Fee Calculator
Walmart charges a category referral fee with no monthly subscription.
Enter your numbers above.
Walmart vs Amazon
Walmart Marketplace has no monthly fee and referral rates typically range from 6% to 15% depending on category. The trade-off is lower traffic than Amazon and stricter performance requirements.
Walmart Fulfillment Services (WFS) is optional. Many sellers fulfil from their own warehouse and pass the shipping cost through the fulfillment field.
Related: see how the same sale nets out on every marketplace. Compare platforms
FAQ
- Is there a monthly fee?
- No. Walmart Marketplace charges per sale only, though WFS has storage fees.
- What is the referral fee range?
- Most categories fall between 6% and 15%. Check your category's specific rate.
- Do I need a US business?
- Walmart requires a US business entity and tax information to onboard.
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Lower fees on zero traffic is still zero
Walmart's referral fee is competitive, but the audience is a fraction of Amazon's. A storefront lets you keep the traffic you earn.
See Shopify pricing →Affiliate link. This does not change what you pay.